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Age Appropriate Design Code

Girl laying on floor with cat, interacting with her phone.
75% of the top social media platforms use AI to recommend children's profiles to strangers.
Of the top 100 free apps for kids in Google Play 1 in 3 have banner ads, including ads for adult content.
81% of 14 to 22-year-olds say they used social media either "daily" or "almost constantly."

What is the Age Appropriate Design Code (AADC)?

The New Mexico Age Appropriate Design Code unanimously passed out of the Senate Tax, Business, and Transportation Committee on February 23, 2023. The New Mexico Kids Code has been presented to legislative working groups ahead of the second year of the state legislative session.

The Kids Code would require privacy by design and default, and it would require online products and services reasonably likely to be  accessed by children and teens under 18 to be age appropriate and designed in kids’ best interests. 

While Big Tech attempts to fight the AADC with infinite resources and lawsuits, legislators and civil society organizations are continuing to prioritize kids’ safety and wellbeing online.

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