Home - New Mexico Kids Code

75% of the top social media platforms use AI to recommend children's profiles to strangers.

Of the top 100 free apps for kids in Google Play 1 in 3 have banner ads, including ads for adult content.

81% of 14 to 22-year-olds say they used social media either "daily" or "almost constantly."

Kids and teens deserve online platforms designed for them.

Every day children are using a digital world that is designed by and for adults, where they are nudged to give up their privacy, offered harmful material, and exposed to risky contacts and behaviors. While we test cribs and car seats and put nutrition labels on foods, the internet has never had product safety testing for children and teens. It doesn’t have to be this way.

Bold landmark legislation in the Age Appropriate Design Code, otherwise known as the “Kids Code,” has already gone into effect in the UK and produced meaningful changes from Big Tech companies to protect kids and teens online by design and by default. The legislation has already been signed into law in California and Maryland, unanimously passed in Vermont, and introduced in many states including New Mexico.

What is the Age Appropriate Design Code (AADC)?

The New Mexico Age Appropriate Design Code unanimously passed out of the Senate Tax, Business, and Transportation Committee on February 23, 2023. The New Mexico Kids Code has been presented to legislative working groups ahead of the second year of the state legislative session.

The Kids Code would require privacy by design and default, and it would require online products and services reasonably likely to be accessed by children and teens under 18 to be age appropriate and designed in kids’ best interests.

While Big Tech attempts to fight the AADC with infinite resources and lawsuits, legislators and civil society organizations are continuing to prioritize kids’ safety and wellbeing online.

Parents, youth, partner organizations, join us in fighting for a better online future.

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Quotes from New Mexicans

“As a member of the first generation to grow up in a fully digital first society, I know the benefits that the internet can have. It has allowed me to foster community, maintain relationships, and learn more about the things that I care about. However, I also know first hand the negative effects that the internet can have on kids and teens. Growing up, my mental health was greatly affected by the lack of protection and privacy that teens have in social media applications.”
Young person from Las Lunas, NM

“My daughter almost died from and will always be affected by the eating disorder fueled by online content. Social media companies are aware of and profiting from pro AN websites and doing nothing. They are making billions from the suffering of our children. Please help, not one more child needs to fall victim.”
Mother from Las Cruces, NM

“We need to stop this. As a mom with a teenage daughter and a woman who also feels affected by social media as an adult, I see the need for change.”
Mother from Albuquerque, NM

“This is something that needs to be done immediately! I do encourage my kids to be online for learning, but ads and other video content are so inappropriate it’s infuriating! I’ve already had to explain a couple of things to my children that shouldn’t have needed explanation until they were older.”
New Mexico Mom

“It is critical that we care about our youth, their self esteem, what they believe about themselves, and what they see as reality, especially with how prevalent social media is in this current time. Our youth are the future for future families, communities, societies, countries, and the world. We could not make a better investment than to ensure their protection from false images and videos or media that tears them down.”
Mother from Albuquerque, NM